Ooligan is not the only rebranding I’ve worked on this term. I wound up reworking one of my own designs for the MAPS team, a group of peer mentors that I am responsible for organizing. Conveniently, this means I can change the look of our brand whenever I want, because I have the power (please read that in a He-Man voice because I think he says that).
Anyway, long story short, I had to update the logo to make it digital-friendly. It lost a bit of it’s character, but it’s sleek-looking! Also, I learned what kerning was.