Ooligan is not the only rebranding I’ve worked on this term. I wound up reworking one of my own designs for the MAPS team, a group of peer mentors that I am responsible for organizing. Conveniently, this means I can change the look of our brand whenever I want, because I have the power (please read that in a He-Man voice because I think he says that).
Anyway, long story short, I had to update the logo to make it digital-friendly. It lost a bit of it’s character, but it’s sleek-looking! Also, I learned what kerning was.
A fancy button I made that connects to a fancy webform:
All of the revised work fits with Portland State University’s visual branding guidelines, which is probably important if this mentor group is going to have any longevity. Hooray for learning graphic design things!
At the beginning of August I began my new AmeriCorps position at Portland State University. My official title is Retention Project Program Assistant (fancy, I know) and it comes with perks. Like my own office. There’s also this amazing copier that can scan in documents and send them as e-mail attachments, which blew my mind. It’s also how I got all of the images for this post onto my computer.
Anyway, the program I’m working with was initiated last year and is in a bit of a transition period this year. Someone made a logo for the program last year, which looked like this:
I didn’t hate it, but I thought it looked a bit amateur, especially for a university program that does important, good work. I kept the basic idea of the compass and found some reference material:
I drew one thumbnail and went with it. I know that’s frowned upon with logo design, but since I was tweaking a design and not inventing it, I thought that was enough brainstorming. So here’s how it turned out:
I like how it turned out. Plus now I feel like I’ve done something productive (I’ve done a lot of reading at work but not much else). It’s always fun when I can use my art skills for good.
Quick note: there is a rose in the center of the compass because one of Portland’s nicknames is “Rose City”. Knowledge is power!
Materials used: Micron pens, Photoshop/Illustrator