Ooligan is not the only rebranding I’ve worked on this term. I wound up reworking one of my own designs for the MAPS team, a group of peer mentors that I am responsible for organizing. Conveniently, this means I can change the look of our brand whenever I want, because I have the power (please read that in a He-Man voice because I think he says that).
Anyway, long story short, I had to update the logo to make it digital-friendly. It lost a bit of it’s character, but it’s sleek-looking! Also, I learned what kerning was.
A fancy button I made that connects to a fancy webform:
All of the revised work fits with Portland State University’s visual branding guidelines, which is probably important if this mentor group is going to have any longevity. Hooray for learning graphic design things!
I’ve completed my first year of grad school. Crazy! The next few months are going to be relatively light, responsibility-wise, so expect to see new material pop up in your news feeds on a regular basis. Unless I get really lazy this summer…
Anyway, what follows are some blog badges I created for the student-run publisher I work for, Ooligan Press. We’re working on rebranding the Press and changing up the website, and my silly little doodles are part of it all.
First time around I created everything in Adobe Illustrator, which made everything graphic and clean, but these were missing the hand-drawn/human element that is an integral part of the press’ identity.
These initial badges aren’t bad, but our digital and social media department lead was looking for something that is obviously made by the human hand. So I went back to the drawing board (literally), and came up with these:
You may notice I was roped into creating a few more badges. This is not the last you’ll see of the Ooligan-related work I did this term.