Sword + Dagger Logo Design

February 10, 2015April 5, 2015 | Erika Schnatz

I was recently contacted by two lovely graduates of my publishing program — they had combined forces to start a publishing services company called Sword and Dagger. They had a super cool name and some fabulous design inspiration to go along with it. It didn’t take me much time at all to create some logo ideas:

They liked number 9 best, and wanted to make sure the sword and dagger were represented in the design, and they wanted to see how the design would look on a black background. So I put together the following:

The final designs are below. It was a fun project that was a nice break from what I normally do, and I can’t wait to see how the designs look in print!

You can check out their website here: http://swordanddagger.wix.com/publishingservices

Here Be Dragons!

June 24, 2014April 5, 2015 | Erika Schnatz

For my Book Design class this term, I had to design an entire book (it was awesome!) so here are the cover comps I came up with:

This first one had some nice elements, but it looked a bit old for the target audience of this book (middle-grade level readers).

I really liked this design as well, but it looks like an adult book.

This one was the clear favorite of my peers. It was by far the most age appropriate, and since it’s a book for younger audiences, I could get away with having an image-based back cover. The author photo and bio is much more of an adult book element anyway.

Here’s the final! I made some suggested improvements, like handlettering the text on the cover and adding the dragon’s arms to hold the banner. I obviously redrew the front and back illustrations as well, and added some cracks around the dragon butt to add to the illusion of the dragon breaking through the back of the book cover. My classmates liked where the colors bled outside the lines in the comp, so I replicated that in the final. I moved the ISBN box to a more sensible place as well.

I had some trouble finding reference images for the dragon’s butt, but as multiple people reminded me, dragons aren’t real so I could draw it however I liked.

Ooligan Press Blog Branding

June 10, 2014April 5, 2015 | Erika Schnatz

I’ve completed my first year of grad school. Crazy! The next few months are going to be relatively light, responsibility-wise, so expect to see new material pop up in your news feeds on a regular basis. Unless I get really lazy this summer…

Anyway, what follows are some blog badges I created for the student-run publisher I work for, Ooligan Press. We’re working on rebranding the Press and changing up the website, and my silly little doodles are part of it all.

First time around I created everything in Adobe Illustrator, which made everything graphic and clean, but these were missing the hand-drawn/human element that is an integral part of the press’ identity.

These initial badges aren’t bad, but our digital and social media department lead was looking for something that is obviously made by the human hand. So I went back to the drawing board (literally), and came up with these:

You may notice I was roped into creating a few more badges. This is not the last you’ll see of the Ooligan-related work I did this term.